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Tech News : Microsoft Now More Valuable Than Apple

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Worries about smartphone demand have been blamed for Microsoft’s stock market value ending a trading session higher than Apple’s last week for the first time since 2021.

How Much? 

Microsoft adding 1 per cent to its stock value compared to just a 0.2 per cent rise from Apple saw Microsoft’s value (market capitalisation) reach an eye-watering $2.887 trillion, compared to Apple’s $2.875 trillion value. LSED data reported that this was Microsoft’s highest-ever valuation.

What Smartphone Demand Worries? 

Apple’s iPhone is still its main cash-cow and a recent cooling in demand for it has worried investors, affecting its market value. Most notably, recent demand worries over Apple’s iPhone can be attributed to:

– Apple facing increased competition from companies like Huawei in China at the same time as China’s economy is making a slow recovery from the COVID-19 pandemic.

– Market saturation in the US, meaning a slower pace of customers switching to the newer iPhone models. Analysts predict that Apple’s sales in the U.S. will struggle, experiencing a year-over-year decline.

– Global challenges to the smartphone industry in recent times, such as component shortages, inventory build-up, and lengthening replacement cycles, all compounded by an uncertain macroeconomic environment.

– Internal (but very public) Apple issues, e.g. the (temporary) pause in sales of its latest smartwatch models due to a ruling by the International Trade Commission, and the huge payouts due to those affected by the iPhone throttling scandal.

What Is Microsoft Doing Right? 

Microsoft’s stock value overtaking Apple’s isn’t just down to Apple underperforming. Things that Microsoft has done that have had a positive impact on its own stock value are mainly related to it being a major player and investor in AI. For example:

– The incorporation of OpenAI’s technology (with whom it is an investor and partner – a strategic relationship) across its suite of productivity software (Copilot) that also boost its cloud-computing business in the July-September quarter.

– Its move into AI and incorporating it in its products and Bing helping to challenge Google’s dominance of web search.

– The monetisation of Microsoft’s AI products and services, helping to drive its share value upwards.

– Diversification and growth in cloud computing and gaming. For example, the acquisition of video game developer Activision Blizzard has helped Microsoft to control popular titles.

– Substantial investments in AI infrastructure, including a $3.2 billion investment in expanding its AI data centre infrastructure in the UK, thereby strategically enhancing its AI capabilities, and asserting dominance in the AI sector.

What Does This Mean For Your Business? 

Microsoft has been a dominant force in the technology world for over four decades but Apple, which has also been around over four decades became the first £3 trillion dollar company last summer. However, with Apple still reliant on its iPhone, which has been around since 2007 as its main cash cow, a slowing in demand (and slump in China), coupled with Microsoft’s gains in cloud computing with its Azure and its major investment in AI has resulted in Microsoft’s significant creep ahead.

Microsoft’s leadership by CEO Satya Nadella (who took over in 2014), its ability to adapt and innovate, and its strategic partnership with OpenAI has all played major roles in its resurgence. That said, it’s facing an antitrust investigation over its apparent closeness to OpenAI which could be a threat to Microsoft’s momentum.

For Apple, all this could signal a need to further innovate and diversify its product offerings and strategies to maintain its competitive edge. Broadly speaking then, Microsoft overtaking Apple’s value for the first time since 2021 could be viewed as reflecting the growing importance and impact of AI and cloud computing in the tech landscape.

An Apple Byte : Apple To Allow Sideloaded EU App Stores

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In compliance with the regulations in the EU’s Digital Markets Act (DMA), and following the iOS 17.2 update, it’s been reported that Apple will soon be allowing iOS users to sideload app stores in the EU.

This means that iOS users will be able to download and install apps from sources other than its official Apple App Store, which has previously been the only source for downloading apps on iPhone and iPad.

It’s been reported that sideloading from app stores in the EU could be available to iOS users in the first half of 2024. This opening up of competition to something that Apple has had full control over could affect the company’s revenue if users choose non-Apple channels for app payments.

Security Stop Press : Verifying Your LinkedIn Profile

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Even though the feature was launched in early 2023 with a target of getting 100 million verified members by 2025, many people may not yet have heard that LinkedIn provides an identity verification feature on its platform.

LinkedIn’s Persona verification process confirms an individual’s identity by checking a user-submitted scan of their passport’s photo page and NFC chip, and a live-selfie against their profile information.

The value of the feature is that it enhances trust and credibility on the platform, as it assures users that the people they are interacting with are who they claim to be. This helps reduce fake profiles and scams, making professional networking and job searching more secure and reliable. Find out more here.

Sustainability-in-Tech : Green BT Street Cabinets To Become EV Charging Points

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In line with the government’s aim to increase the number of electric vehicle (EV) charging points from 50,000 to 300,000 by 2030, the BT Group has announced that it will be repurposing its old, green street cabinets to EV charging points.

60,000 New EV Charging Points 

The move, as part of a pilot scheme beginning in Scotland “in the coming weeks” will see BT’s end-of-life green street cabinets being repurposed to add 60,000 new chargers nationwide.

Green Boxes 

BT’s green boxes, a familiar sight on many streets, have traditionally been used to house cabling for phone lines and broadband but BT says the cabinets are slowly becoming obsolete as fibre-optic broadband is rolled out across the country. The company says that when the boxes reach the end of their life the old broadband equipment can be recycled, and EV points housed there instead.

Easy To Repurpose 

The BT Group says green boxes can be converted simply by using a small device to supply renewable energy to an on-street charging point, without the need to create a new power connection. The technology can actually be deployed in cabinets which are either in use or due for retirement.

Huge Step 

Tom Guy, Managing Director at BT Group said: “Our new charging solution is a huge step in bringing EV charging kerbside and exploring how we can address key barriers customers are currently facing.” 

Other Ideas 

An insufficient number of charging stations and whether charging points are available at home (or at work) have long been seen as major challenges to the growth of EV ownership in the UK (along with other factors like the price of EVs).

Some of the many suggestions for other potential kerbside solutions include:

– Lamp posts, especially in residential areas where traditional charging stations might be impractical, and they already have an electrical connection, which can be modified to include charging points.

– Parking meters. This would save space plus make use of the existing power supply and payment systems.

– Utility poles (similar to lamp posts), which have an existing power supply and are widely distributed, making them a viable option for EV charging.

– Street furniture such as benches, bus shelters, or other street furniture with integrated solar panels which could be equipped with charging capabilities.

– Retired/classic telephone boxes (only available now in some areas) can (and have been) repurposed as EV charging points, combining cultural heritage with modern technology.

– Bollards could be equipped with charging technology.

– Public toilets, which have been getting scarcer due to closures from council cuts, already have electricity for lighting and heating, and could be adapted to include EV charging points.

– Solar-powered recycling bins with built-in Wi-Fi and charging capabilities are one suggestion of an innovative way to combine waste-management and EV charging.

– Pop-up, temporary charging hubs / mobile charging stations, in areas with high demand, using existing power sources or portable generators.

What Does This Mean For Your Organisation? 

The innovative repurposing of BT’s green street cabinets essentially kills two birds with one stone, breathing new life into old infrastructure while tackling the UK’s lack of EV charging points. It’s one step in the right direction towards sustainable technology and environmental responsibility and it sounds as though it has the potential to make a major contribution (60,000) to the UK’s target of having 300,000 EV charging points by 2030. However, bear in mind that this is still only a pilot scheme.

It also seems like quite a practical option for a broad segment of the population. For organisations operating in the EV sphere, this expansion could also open new avenues for growth and innovation, as the increased infrastructure will likely stimulate demand for electric vehicles.

Environmentally, the repurposing of existing structures for EV charging aligns with green initiatives and carbon reduction goals and utilising existing assets, such as BT’s green boxes, is a way to reduce the environmental impact of constructing the necessary new EV charging stations in the UK. It also highlights how sustainability can be achieved through intelligent innovation, rather than just new construction.

Exploring the other potential kerbside solutions, like integrating charging capabilities into lamp posts, parking meters, and even public toilets, underscores the potential for creative solutions to the EV charging challenge. A versatile approach like this could well be the key to meeting the challenge of insufficient charging points in a faster, more affordable way at scale.

However, it’s still important to acknowledge that there are other remaining challenges within the EV market, such as the high initial cost of EVs, the need for widespread adoption of renewable energy sources to truly realise the environmental benefits of EVs, and the technical challenges associated with rapidly scaling up EV charging infrastructure. Addressing these issues requires a concerted effort from both the private and public sectors, with continued innovation and investment in sustainable technologies being paramount.

That said repurposing BT’s green street cabinets, alongside other innovative kerbside solutions, could offer a blueprint for how we can meet our environmental targets while fostering the growth of the EV market in the UK.

Say goodbye to the Samsung Cloud and hello to One Drive

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It’s official Samsung Cloud is shutting down.

That means all those photos from those holidays long-past, downloaded files you’ve forgotten about or music you haven’t played in a while that you backed up from your Samsung smartphone or tablet will be deleted from the 1st July 2021.

This will include data stored via their apps Gallery Sync, Samsung Cloud Drive and Premium Storage.

If you don’t move it, you’ll lose it

The process is underway and you may have already received a notification prompting the migration of your data to the One Drive. If you missed the notification or didn’t receive it you’ll have until the 30th June 2021 to download your Samsung Cloud data to your smartphone, tablet or computer.

Samsung will be pressing the big red button as of the 1st July and all photos and files on the Samsung Cloud will be deleted. They won’t be able to be recovered.

If you are paying for the premium storage subscription this has already been cancelled (as of 1st April 2021) and there are reports that users of this service will be refunded.

So what is One Drive?

OneDrive is a free cloud storage solution or file hosting service (to be technical), provided by Microsoft.

If you signed up today with Microsoft direct you’d receive 5GB of free storage, but anyone migrating from Samsung will receive 15GB, to match what Samsung originally provided to their customers. But there’s a small catch, the 10GB extra will be charged for in a year’s time from your migration date, so just a heads up.

How do I migrate my data?

Get it ticked off your list, transfer your data today. It’s easy to do and it’s better to be safe than sorry and lose photos or music you’d actually like to keep. You can always trawl through it later and delete what you no longer need.

So how do you do it? Open the Samsung Cloud App on your Samsung phone or tablet. Through settings you’ll be able to link with One Drive and start setting up your account. It’ll only take a few minutes while your coffee cools.

Is One Drive any good?

There are many file hosting services out there, but One Drive has to be one of the best.

It is very handy if you work with a Windows PC, laptop or tablet as you can sync all that data to it too and it also offers an auto-sync function so your documents, files and photos are never at risk of being lost. There is also a One Drive app in the Apple world so they cover all platforms.

Going forward it means your files and photos will be backed up, protected, synced and accessible on all devices to quote the Microsoft website.

What happens if I don’t migrate my Samsung data?

It’ll be gone and it will not be recoverable.

If you’re not sure what files are backed up to your Samsung Cloud, why not click on the app on your device and take a look. Many new devices are set to auto backup so you may have stuff stored in there that you didn’t even know about.

If there is nothing you really want to keep then you can leave it to be deleted by Samsung.

If there are photos and/or files you want then get that migration started or arrange an alternative back up solution before it’s too late.

That’s The Last Patch!

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Mac Users Lose Support for Microsoft Office 2010 and 2016 today

Windows PCs and laptops will also lose support for Microsoft Office 2010.

This will affect all programs under the Microsoft Office umbrella including OneNote, Powerpoint, Publisher, Access, Excel and Word.

The latest and last patch will be installed today (Tuesday, 13th October 2020), after that point there will be no further security updates, bug fixes or technical support provided for these products.

Don’t panic! The products will still work. They will however increase your chance of being hacked in the future and there will be no support if anything goes wrong with the software.

What to do next

Is it time to upgrade?

There’s never been a better opportunity to upgrade to a newer version of Office and there are two options available. These are :

  • Purchase an Office 2019 license (one-off purchase)
  • Opt for Microsoft 365 Apps (subscription-based)

A one-off Office 2019 license will set you back £249.99 (from the Microsoft store), subscription options are available from £7.90 per month per user.

Microsoft 365 Apps is a cloud-based solution, meaning you can access it anywhere on different devices.

A one-off license will be tied to a specific device.

But is my computer up to it?

As with any software you’ll need to check your specs before making a purchase or subscribing to the Microsoft 365 Apps service.

If you plan to purchase an Office 2019 license visit the Microsoft website for the minimum component requirements. We’ve included a link here.

Going cloud-based? Check the Microsoft Apps 365 requirements by clicking on this link.

What about Office 2013?

Support for Office 2013 is set to terminate in April 2023 with Office 2016 (Windows support) not due to end until October 2025.

You can see a full list of Microsoft products and their intended lifespan by using the Product and Services Lifecycle Information online facility from Microsoft. A link is provided here

https://docs.microsoft.com/en-us/lifecycle/products/?products=office&skip=80

Are you a business still running Microsoft Office 2010? We can help.

We’ve successfully migrated many of our clients to the cloud so they can work from home, from the office or on the go.

Call us on 01626 360011 to chat informally about your current software.

Do you know your risky apps from the safe ones?

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Downloading an app comes as second nature to many of us

There are apps for everything but are they safe to use? And how much research do you do before clicking the ‘install’ button?

What is an app?

Did you know there is an average of 60 to 90 apps on the average smartphone?

Apps are computer programs, changing large packets of data into user-friendly chunks. They make a large website usable on a smaller screen.

What is fleeceware?

You’ve heard of malware, adware and spyware, but what about fleeceware?

Fleeceware are apps that come with hefty subscription fees.

They are legal and they contain no malicious code.

They often have 5 star reviews and thousands of downloads. But all might not be as it seems.

Not intimidated by the subscription costs?

What you want to pay for an app is down to you and the value you think you are getting from your purchase.

Fleeceware companies use tactics to ensure they can keep taking the money from your account.

They won’t remind you when a free trial is due to end, they won’t make it easy to cancel your subscription and they won’t be clear in their pricing.

Many of these services offer weekly or monthly subscription fees to keep the perceived cost relatively small so you won’t even notice it.

How do I view my subscriptions?

Trying to remember every service or product you’ve ever subscribed to is impossible. But that’s ok, you can check your current (and not current) subscriptions fairly easily.

View your Google Play subscriptions by clicking on the hamburger menu (top left) in the Play Store and clicking on ‘subscriptions’. Here you will find all of your active and inactive app subscriptions.

If you’ve taken a bite out of an apple device search for ‘see or cancel your subscriptions’. This provides instructions of how to see all of your subscriptions whether it’s an iPod, iPhone, iPad, Mac etc.

Avoid falling victim to fleeceware

The good news is that things are changing.

Google, Apple and Amazon want the app-store user experience to be a positive one, they don’t want you to feel cheated or fleeced.

There are new guidelines on app transparency. These ensure app-developers make subscription details, free trials and introductory offers clearer. They want you to feel fully-informed before making an app-purchase.

On the downside, did you know Apple and Google receive 30% of an app’s revenue in the first year? The more the fleeceware developers earn, the more Google and Apple gain.

Our tips to help you avoid fleeceware

  • Look at what apps your phone already has, it may already have an app that can do what you want
  • Download apps from well-known businesses/companies you know of
  • Check for apps made by your phone’s manufacturer, simply search ‘Samsung’ for example
  • Checks all reviews, good, bad and the ugly
  • Scroll down to ‘Similar apps’ to see if there are any free alternatives
  • Read ‘About this app’ so you are fully informed of what it is, what is does, who made it, how much in-app purchases are and even app permissions.

Keeping Safe Online During Covid-19

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It may feel our lives are on hold right now but online fraud is as prevalent as ever. Whether it’s through emails, texts, calls or those exploiting others online seeking to buy hand sanitisers or face masks, you need to be alert. By using the Take Five initiative from the Government (https://takefive-stopfraud.org.uk/) you can be one step ahead of the fraudsters.

Online fraudsters will try anything and everything to get your personal details, debit or credit card details or access to your bank. Let’s look at the ways you may be exploited within knowing it.

Text scams also known as the cute and cuddly term, smishing. Smishing is fraud, they are texts claiming to be from the good guys, the reputable companies, but they are not. They will ask you to click on a link or call a premium telephone number, a prompt that gives them the opportunity to take information from you or take your money. A good example is a recent text received from O2 claiming a bill hadn’t been paid, it looked 100% genuine, only by logging in to the account itself did we confirm that it was in fact fraudulent. The text contained a link and had we entered bank details who knows what would have happened, so keep an eye out and think before clicking the link.

Whether it’s business or personal, email phishing affects everyone. Did you know over 3 billion phishing emails are sent every day? These are like smishing but longer, more elaborate and if the fraudster has done their homework, they will contain personal information or details you can relate to. They are designed to get you to click on a URL contained within that email or download a file which can be attached in any form, including Word, Excel or PDF. As a business we receive several pertaining to unpaid invoices, some look genuine from real companies and others are simply trying their luck. Clicking on links or downloading files can be a sure-fire way to give fraudsters access to your details and the potential of being hacked. If it is an email you feel you need to follow up with, use known websites or customer service contact details to confirm whether it is genuine or not.

You are eligible to get a tax refund of £1,234 GBP, click here to access your funds. Look familiar? HRMC scams come in the phishing and smishing form, along with phone calls and WhatsApp messages. You may have received an email which looks very real, it has the banner, the official icons, the text looks right and it asks you to click on the link to claim your rebate or tax refund. Don’t. It will take you to what looks like a genuine web page to enter your details but it isn’t real. Where you were hoping for some extra cash, it will end up costing you. There are currently two known SMS scam texts allegedly from the HRMC, one is offering a Goodwill payment, ‘click here to apply’ and the £250 fine text, which claims you have left your house more than once during lockdown. This scam provides an 0800 to call. If you are unsure about any communication you have received from the HRMC visit their website for help (https://www.gov.uk/government/organisations/hm-revenue-customs).

Shopping online. During lockdown online grocery sales have increased by a quarter, it is no surprise if we can’t go out, we shop online, whether it’s for food, clothes, electronics or face masks. There are millions of websites that want to sell to you but how do know if they are safe to shop with? If you are using Chrome they provide some protection against dodgy websites, a big red webpage will arrive when you click on a link with a warning such as ‘this website may contain malware’ or ‘deceptive site ahead’. Also look for the padlock symbol alongside the website’s URL in your browser; you can click on the padlock to see the site’s information including the site’s SSL certificate, cookies and the site settings. There are more obvious signs such as bad English, spelling mistakes or grammatical errors; try looking for a telephone number, company number or head office address. If they’ve passed those tests, Google the website name and see what comes up. This is usually a good indicator if they are worth spending your money with. Always be wary when purchasing medicine online and always look at reviews, the good, bad and ugly as many can be fake.

The promise of sun, sea and sangria. It is safe to say the pandemic has disrupted everyday life across the world. Weddings, festivals and holidays were all cancelled and the promise of some summer sun in a foreign country later in the year can be very tempting right now but is it legit? There are many online scams which offer the dream villa for a week or two, the price is unbelievably low and they warn you that this deal won’t be around for long, all you need to do is make the bank transfer and your booking will be secured. This is a scam. They will take your money and seemingly disappear, seeking their next victim. Always use reputable travel companies, those who are ABTA protected and those with a track record. This will ensure you are financially protected and your autumn/winter escape is secured.

How Scam-Savvy are you? Take the Take Five Stop Fraud online quiz https://quiz.takefive-stopfraud.org.uk/

When Is A Website Up Or Down?

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It is normal to assume that a web site is visible to everyone all the time but this is not necessarily the case. We host over a hundred websites for our clients and use various monitoring methods to check the status of their sites and to advise us when they are ‘down’.

Over the past few weeks we have had more exceptions than previously experienced where a website has not been accessible but the systems we use to monitor it have not worked as intended. Status Cake is a tool that actively monitors a site’s status by checking the home page (or another) is live and issues alerts if there is failure. However the default out-of-the-box settings mean that it can misreport and suggest the site is fine even when it is not.

Using the generic status codes means that as long as a domain is serving a page it is enough to satisfy the monitoring software that the entire site is up and live, this approach can give a false positive. A way around this is to ask the monitoring software to search for a specific string in a web page and then point the app to that instance. When it runs it’s regular test, if this string is found then all is good, if not then an alert can be sent to notify the web master of the event.

There are several good web-based monitoring services out there and some offer a free option for single sites. The free versions provide only a basic service whereas more advanced features such as the ‘string search’ above will require a subscription or incur a cost. If you run an e-commerce site then downtime is costly so a PRO licence is essential. This allows you to monitor the website more frequently so that is can be tested every minute. Additional tests can also be executed allowing you to monitor additional features such as checking the validity of the sites SSL.

If you are serious about your website and its uptime then we strongly advise using a tool such as Statuscake to keep an eye on up time.

What is Bluetooth?

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Bluetooth technology is used by millions of devices every day, whether it’s your smart speaker, connecting your mobile phone to your in-car system or simply wearing wireless Bluetooth headphones, it’s everywhere and it’s used constantly.

There are three classes of Bluetooth with varying ranges from 100m (commercial) to 1m.

Bluetooth uses the ISM radio frequency and every Bluetooth device is a receiver and a transmitter so they can simultaneously send and receive wireless signals to other gadgets with Bluetooth.

Bluetooth works by using radio-wave technology with short-range transmitters; this is a huge advantage over similar technology such as Wi-Fi, which uses the same technology just with longer ranges which is therefore more prone and easy to attack.

Up to 8 Bluetooth devices can communicate at any one point using one of the 79 channels creating their own mini-computer network. A ‘master’ device sends out a signal to other compatible ‘slave’ devices and a connection is established. They keep the connection secure by shifting the frequency they’re using thousands of times a second.

But is it safe and secure to use Bluetooth?

Just like the internet and other technology, Bluetooth uses encrypted networks however it is vulnerable to bluebugging, bluejacking and bluesnarfing.

Every single Bluetooth device has a unique 48-bit address. This will usually be presented in the form of a 12-digit hexadecimal value such as ‘D4:38:9C:9C:36:51’.

Creating a Bluetooth connection between two devices requires 3 steps, the inquiry, connecting and the connection. It is the inquiry stage which can pose a threat to the security of your device.

How is Bluetooth vulnerable?

Bluetooth-enabled devices advertise themselves to other Bluetooth technology in publicly available channels, dubbed as “advertising channels”. This shows they are available for pairing and make connecting with other devices easy.

Previously a device’s permanent Bluetooth MAC address was broadcast in these clear advertising channels, leading to major privacy concerns and the subsequent potential for device-tracking.

In an attempt to remove this problem, device manufacturers were given permission to allow the Bluetooth devices they were manufacturing to use temporary random addresses rather than the device’s permanent address when trying to make a connection with other technology.

However many devices also use dynamic identifying tokens, which are again unique to a specific gadget and remain static long enough to be used as secondary identifiers to the random addresses.It was found by researchers at the Boston University that they were able to successfully track devices because of this flaw.

One identifying token could be linked with a current address as well as the next random address assigned to the device. This provides a bridge between randomised addresses that can be followed by an attacker.

How did the researchers do it?

The team used a ‘packet sniffer’ to analyse the traffic coming across the advertising channels using an address-carryover algorithm.The algorithm listened to incoming addresses and tokens as they were broadcast on the advertising channels when trying to make a Bluetooth connection.

Once the tokens had been identified for a specific device and the advertising address changes, a match is attempted using any of the available captured identifying tokens. In a successful match, the identity of the device can be updated with the incoming address, so that the device was successfully tracked across addresses.

Apple, Microsoft and iPhones were tested however not all devices were susceptible to this flaw and it was found that Android devices were not affected at all.It was found that the algorithm succeeded consistently on Windows 10 and less frequently on Apple operating systems according to the report.Apple devices have the ability to synchronise updates of identifying tokens with address randomisation, but they occasionally fail. Any device is vulnerable to the carry-over algorithm if it does not change all of its identifying tokens in sync with the advertising address.

What does this mean for the future of Bluetooth technology?

The use of Bluetooth technology is expected to grow from 4.2 to 5.2 billion devices in the next three years. With over half a billion of these new Bluetooth connections to be used by wearables and other data-focused connected devices.

The good news is mainstream Bluetooth technology used in everyday items like smartphones, Bluetooth headphones or your smart watch only have a range of 10-20 metres. However the bad news is that Bluetooth ranges can be extended using a botnet. Combine this with compromised Wi-Fi routers and the ability to track one device becomes global.

In addition to this other metadata such as online transactions, facial recognition and other digital traces could easily be combined with Bluetooth tracking to generate an exact location profile of one individual.

How can I avoid this problem?

For Windows 10 devices periodically disable the Bluetooth connection through the Windows Device Manager and re-enable it again. This will reset both the advertising address and the token.If you work with an Apple device, switching Bluetooth off and on in the System Settings (or in the Menu Bar on macOS) will randomise the address and change the payload.